The very last row shows 12+ and in the graph you'll see it shows conversions, 48%, in dark blue. What that means is that 48% of the people who converted had visited the website 12 or more times.
Newsletters keep you fresh for customers. Even if the newsletter doesn’t entice subscribers to visit the website, it reminds them that it exists. Also, because it’s email, your readers can forward it to their friends, which could increase your customer base.
2. You need engaging content for your church members and website visitors. Your church members want to hear what you have to say, Pastor. Give them a reason each week to visit the website by offering your insights and counsel on a blog they can subscribe to. (If you aren’t sure how to install a blog on your website, feel free to contact Innovated Media using the form below.)
Never assume that the people who frequent the doors of your church have visited your church’s website. One church I know of made a smart move. They wanted to cut their recurring expenses, so they made an announcement that in 90 days they were going completely digital. They stopped printing a weekly bulletin and put it on the website each week instead. No more printed sermon notes; church members can now download them directly onto whatever mobile device they have on hand during service and follow along—that’s if they didn’t receive the sermon notes ahead of time in the weekly e-newsletter blast that went out containing them. The change was well accepted and streamlined many of the recurring processes and expenses of the church staff. I believe the key to success in this move were the constant reminders to church members about visiting the website, and then actually providing good tools on the church’s website that were simple and effective replacements for the old way of doing things.